Retail is not one-size-fits-all.
Aura adapts to the products, language, taxonomy and shopping behaviour that matter in each retail vertical.
FROM ATTRIBUTES TO EXPRESSION
Style is more than a category.
Clothing, footwear and accessories where assortments, attributes and shopper language change with seasons and trends.
FROM SHOPPING LIST TO EVERYDAY LIFE
Every basket has a bigger picture.
Food, beverages and household consumables where relationships, preferences and basket context strongly affect relevance.
ROUTINES, SUITABILITY, DETAIL
Understand the person behind the routine.
Beauty, skincare, personal care and OTC products where routines, suitability and detailed attributes matter.
EQUIPPED FOR THE ACTIVITY
Fit the product to the pursuit.
Equipment, apparel and outdoor products where activity, environment, level and compatibility influence selection.
SPECIFICATIONS IN CONTEXT
Compatibility is part of relevance.
Devices and accessories where specifications, compatibility and product ecosystems strongly affect relevance.
FROM ROOM TO RIGHT FIT
Bring the whole space into view.
Furniture and home products depend on dimensions, room context, style, materials and complementary pieces to guide discovery.
FROM INTEREST TO DISCOVERY
Find the next story, not just a title.
Books and media depend on genre, themes, age, interests and audience context to make discovery more relevant.
MANY VERTICALS. ONE CONNECTED PLATFORM.
Several ontologies. One retailer identity.
Apply several vertical-specific ontologies inside one retailer, with a shared intelligence layer, common Business Control and Evaluation, and cross-category understanding where appropriate.
LET’S MAKE IT CONCRETE
See Aura in action. With your products.
Discover how Aura can work with your catalog and existing commerce ecosystem.