Understand
Combine catalog data, images and trusted sources into a richer view of each product.
AURA CAPABILITIES
From understanding
to meaningful action.
Explore the part of Aura that matters to you.
Product Intelligence
Catalog IntelligenceMake more of the product data you already have.
Aura combines your catalog, images and trusted product information to enrich attributes, improve classification and search content, identify gaps, and show the confidence and source behind what it adds.
Enrich
Infer missing attributes, improve taxonomy and generate product and search-ready content.
Validate
Surface gaps, confidence and provenance so uncertain information can be reviewed.
Connect
Understand alternatives and complementary products to improve discovery and basket building.
Understand how products relate.
Product relationships help Aura improve search relevance, offer useful alternatives, recommend complements, build coherent baskets and support stronger Mission Agent outcomes.
Exact
The same product or a direct match for the shopper’s need.
Substitute
A relevant alternative when the exact product is unavailable or another option fits better.
Complement
A product that helps complete the basket, outfit, setup or mission.
Irrelevant
A product that does not fit the current need and should stay out of the result.