Understand
Interpret natural language, shopper-provided images or both, alongside synonyms, typos, long-tail and multilingual queries.
AURA CAPABILITIES
From understanding
to meaningful action.
Explore the part of Aura that matters to you.
Smart Search
AI Product DiscoveryLess searching. More finding.
Smart Search connects shopper language with the products that best fit, combining lexical and semantic retrieval with structured product understanding.
Retrieve
Find relevant products across catalog attributes and product content using catalog-grounded text and visual signals.
Rank
Surface stronger matches and meaningful alternatives, with quality-aware ranking and recovery from zero-result searches.
Recover where traditional search breaks.
Smart Search finds the right products, even when shoppers do not use the retailer’s exact catalog language.
Coral dress, summer wedding under €80 M
Long-tail intent
“Something elegant for a summer wedding under €70” connects multiple constraints and softer concepts.
Different words, same need
Synonyms, colloquial language, typos and multilingual queries can still resolve to relevant products.
No exact result
Surface meaningful alternatives when appropriate instead of leaving the shopper at a dead end.
Incomplete product wording
Connect intent to structured attributes and product meaning when exact shopper wording is absent.